Toyota’s Hybrid Sales Going Strong


Despite predictions that demand for hybrid vehicles would decline this year, Toyota’s hybrid sales are still going strong, according to the Japanese automaker. Overall, the brand has seen excellent sales of hybrid vehicles around the globe. Most notably, the new Toyota Prius saw a dramatic, practically unprecedented sales increase with its release in Japan.

Toyota's Hybrid Sales

During the first six months of 2016, Toyota’s hybrid sales jumped 17% compared to the same time last year with just shy of 709,000 units sold. During the same period in 2015, sales reached just over 600,000 units.

The new Toyota Prius launched in Japan in December and immediately outsold the outgoing model by 90%. Demand spiked at 128,000 units, effectively tripling 2015’s total sales. New models like the RAV4 hybrid in North America and Europe, as well as the Corolla and Levin hybrids in China also drove sales up 26% in overseas markets.

Toyota is expected to sell upwards of 1.4 million hybrids this year, topping 2013’s 1.3 million record. The Prius is on track to have its best sales year since its expansion of the hybrid’s line in 2011.

As a whole, hybrid models are going fast and if the trend continues, the world’s roads are about to get greener.

Here at Muller Toyota, we’re happy to show off these incredible hybrid vehicles anytime!

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